Ashima Chalia

Ashima Chalia brings diverse legal background that has been pivotal in designing robust legal defence strategies and providing clients with sound, strategic counsel. Her dynamic and multi-faceted approach at Ayaam Legal, draws extensively from her experience across top-tier law firms, large corporations, and litigation chambers.

Ashima’s practice is a seamless blend of precision and vision—whether she is drafting intricate agreements, developing comprehensive Data Governance Strategies, IP policies, or leading high-energy conversations that shape the future of the firm based on her expertise of founding and managing Ediplis Counsels for 11 years.  On the intellectual property (IP) front, Ashima leads with sharp insight and foresight, regularly advising on complex IP branding and licensing transactions on both protection and commercialisation of their intangible assets.

In the area of data privacy and compliance, Ashima works closely with clients to help them navigate evolving data protection regulations, design privacy policies, and implement governance frameworks that align with legal and ethical standards. Her cross-functional insight makes her a trusted advisor to clients seeking to future-proof their businesses in an increasingly regulated digital landscape.

Recognized by Legal500 as a Recommended IP Lawyer for her exceptional work in IP branding, licensing, and transactional advisory, cementing her reputation as a trusted advisor. Her deep understanding of Data and IP law enables her to advise clients across sectors.

Her unique academic background—apart from having read law, includes a degree in Fashion Journalism from the London College of Fashion and her success as a best-selling fiction author lends her a distinctive ability to understand and connect with clients from creative brand-sensitive industries such as fashion, media, entertainment, and global educational institutions.  

Beyond her core legal work, Ashima is a passionate advocate for legal ethics and women’s rights. She is instrumental in identifying Corporate Social Responsibility (CSR) opportunities, fostering strategic partnerships, and guiding Ayaam Legal into innovative and socially impactful directions. She spearheads several pro bono initiatives supporting early-stage women entrepreneurs and actively encourages Ayaam Legal’s participation in meaningful CSR programs, aligning the firm’s growth with its broader social impact vision.